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Episode Show Notes

004: Essential Equipment List Part 1

January 17, 2018


In this episode, Don & Suzy try to take the stress out of deciding what video gear you need most to get your video marketing program started. In the first segment of this two-part topic, we discuss video cameras and microphones.



Don’t fall into the trap of buying of spending most of your budget on an expensive camera. Allocate 1/3 to 1/2 of your budget for a camera and leave 1/2 to 2/3 for all the other gear you will need.

To get started, you don’t need a really expensive camera. In fact, if you do not have experience with professional video cameras, stick to consumer grade and skip the headache of a steep learning curve until you get your feet wet.

Choose a camera that shoots in 1080p or 4k. At four-times the size of 1080p, 4k footage is overkill for videos that will be delivered via the internet, but if your shot-framing skills are still a little raw you can resize and re-position 4k footage in a 1080p project to make your shots look better.

Make sure the camera you choose has audio inputs. No matter how expensive and nice the camera is, the on-board microphones will sound terrible. Make sure there is a way to plug in an external microphone so your projects sound (and look) better.


Depending on the type of shooting you plan to do, you will likely need a shotgun microphone and a lavalier microphone.

Shotgun mics are great for capturing general audio indoors or outdoors.

Lavalier microphones, or lav mics, are small mics that clip onto the shirt of someone speaking. They are great for interviews or direct-address videos.

Wired lav mics are connected directly to the camera by their cable. They are much less expensive than wireless mics, but if your subject will be moving around it can be difficult to do so without running out of cable or tripping people up.


For a list of specific models we recommend or have been recommended by sources we trust, check out our gear page.

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